Who would buy one?” Secondly, “That’s the sweetest SUV I’ve ever seen. The Evoque has always been a handy mobile Rorschach test, eliciting one of two reactions: First, “That’s way too small for an SUV. high of about 14,600 units in 2015, to 6,022 last year – designers used the mid-cycle upgrade to home in on the Evoque’s best qualities: inimitable Range Rover design, refinement and off-road ability, whether mud actually splatters the fenders or not. And with Evoque sales gone soft in the face of stronger small-SUV competition – from a U.S. The Land Rover badge has been removed from its tail. The “Range Rover” script still runs across the Evoque’s unblemished brow, offering assurances of status despite shrink-wrapped proportions. ![]() Now in its second generation, the Evoque is revised for 2024 (along with the 2024 Velar, which we’ll review separately), and it offers some welcome clarity as to what we can expect from the Range Rover wing of this House of Brands. Today, the rest of the Range Rover brand has effectively followed its lead, as JLR (Jaguar Land Rover) creative director Gerry McGovern has sidelined the “Land Rover” name altogether in favor of a “House of Brands” strategy that will more clearly differentiate the SUVs named Defender, Discovery and Range Rover. ![]() ![]() 2024 Range Rover Evoque Review: Fashion for the city, skills for the country The 'Land Rover' name may be removed, but the DNA remainsĮPERNAY, France – When Land Rover introduced its smallest SUV for 2012, the en vogue Range Rover Evoque aspired more to the citified, reservations-at-eight lifestyle than any traditional “Landie” ethos.
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